[6]
ἐπεὶ δὲ οὐ μόνον αἱ πίστεις γίνονται δι᾽ ἀποδεικτικοῦ λόγου, ἀλλὰ
καὶ δι᾽ ἠθικοῦ (τῷ γὰρ ποιόν τινα φαίνεσθαι τὸν λέγοντα πιστεύομεν, τοῦτο δ᾽ ἐστὶν ἂν ἀγαθὸς φαίνηται ἢ εὔνους ἢ ἄμφω), δέοι ἂν τὰ ἤθη τῶν πολιτειῶν ἑκάστης ἔχειν ἡμᾶς: τὸ μὲν γὰρ ἑκάστης ἦθος πιθανώτατον ἀνάγκη πρὸς ἑκάστην εἶναι. ταῦτα δὲ ληφθήσεται διὰ τῶν αὐτῶν: τὰ μὲν γὰρ
ἤθη φανερὰ κατὰ τὴν προαίρεσιν, ἡ δὲ προαίρεσις ἀναφέρεται πρὸς τὸ τέλος.
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Ars Rhetorica. Aristotle. W. D. Ross. Oxford. Clarendon Press. 1959.
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