[10]
δεῖ δ᾽ ἀεὶ προσεῖναι ἢ τὸ πρὸς ὃν λέγεται ἢ ὀρθῶς λέγεσθαι, εἰ τὸ λεγόμενον ἀληθὲς καὶ μὴ ἐπιπόλαιον ἔσται: ἔστιν γὰρ ταῦτα χωρὶς ἔχειν, οἷον “ἀποθνῄσκειν δεῖ μηθὲν ἁμαρτάνοντα” ἀλλ᾽ οὐκ ἀστεῖον, “τὴν ἀξίαν δεῖ γαμεῖν τὸν ἄξιον”, ἀλλ᾽ οὐκ ἀστεῖον, ἀλλ᾽ ἢ ἐὰν
ἅμα ἄμφω ἔχῃ: “ἄξιόν γ᾽ ἀποθανεῖν μὴ ἄξιον ὄντα τοῦ ἀποθανεῖν”. ὅσῳ δ᾽ ἂν πλείω ἔχῃ, τοσούτῳ ἀστειότερον φαίνεται, οἷον εἰ καὶ τὰ ὀνόματα μεταφορὰ εἴη καὶ μεταφορὰ τοιαδὶ καὶ ἀντίθεσις καὶ παρίσωσις, καὶ ἔχοι ἐνέργειαν.
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Ars Rhetorica. Aristotle. W. D. Ross. Oxford. Clarendon Press. 1959.
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