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[2] pila: the pillar at the door of each taberna, or shop, that served as a sign-post for advertisement of the goods within; cf. Hor. S. 1.4.71nulla taberna meos habeat neque pila libellos” ; Mart. 1.117.10contra Caesaris est forum taberna scriptis postibus hinc et inde totis.” Rows of tabernae stood even in the Forum from early times, while the streets of the vicinity abounded with them.


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